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About Us


firstSTREET is the leading direct marketer of innovative products for Boomers and Beyond in the United States. Our products are advertised in virtually all of America’s major consumer magazines, and marketed to our house file of over 2.5 million customers (average age---65) via our monthly catalog. Additionally, our award winning web site attracts over 1.5 million visitors per year...ranking it as an Internet Retailer Top 500 ecommerce site and one of the top ‘Boomer and Beyond’ destination sites on the internet.


The basis of firstSTREET’s success in marketing to Boomers and Beyond is our in-depth understanding of their wants/needs, and our ability to develop a persuasive selling message that is then delivered via the appropriate, ‘targeted’ marketing mix. Our ads are tested using focus groups, selected print publications, and email. Results are benchmarked versus our extensive database of past product introductions and marketing offers, allowing us to accurately predict an ad’s potential for success.


Mission and Values


firstSTREET is committed to providing innovative, quality products to Boomers and Beyond living in the United States. Our marketing is honest and ethical... our products deliver what we promise. firstSTREET is an equal opportunity employer where people will be evaluated, treated, and compensated fairly. We will strive to make a fair return for our investors, and be a profitable partner for our vendors.

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